It started with a line from “The Perfect Summer” which chronicles what life was like in England in 1911. The passage told of how women of the upper class; in order to stave off boredom would, (among other things) go on shopping expeditions to the new “Department Store” Sheffield’s and Whiteley’s on Oxford street in London. ‘which boasted a staff of six thousand!
This led me to search the web for more information on the store. I found that it had been established in 1906
It offered amenities such as a post office, a library, rooms dedicated to foreign visitors, and a department dedicated to selling items for clergymen. Shoppers could at last purchase make-up and perfume easily, and the clothes department sold all manners of items – including those that were very hard to find. Women were encouraged to shop there with the slogan “Why Not Spend the Day at Selfridges?” The store quickly became a national institution.
Can you imagine such a store in this day and age?